Our Team - Lenka - A year later

Lenka, in the last introduction, you told us a bit about your position in the Purple Team. I would like to ask about your journey to Purple – what were your studies focused on and how did you find out that Purple would be the best fit for you? Maybe my studies are a bit out of topic as I studied Aesthetics. Anyway, my first job experience was in an online bank and I found my passion for FinTech there. Purple is a very natural result of my years spent in this industry. I wanted to know more and now I am really satisfied as I get to learn something new every day. Which charity endeavors are currently your favourite in Purple Foundation? I personally love a hospice called Cesta domů as they help directly and also they have great educational project which helps breaking the taboo of facing death in our society. Is there any charity event you attend outside of PuFo that you would like to recommend? Not really an event, but every Christmas I support a different charity as it has been a part of the Christmas holidays for me in my adult years. Which area of charity work should, in your opinion, get more attention and support from the public? I think Czech people are doing very well in this area and we are generous donors. In general, I think our society should pay more attention to people struggling with mental diseases from depression to Alzheimer´s. I am afraid it is still a taboo in our society. In this regard I don´t mean only financial help but also public education which will help to change the system. A year ago, I was asking about your goals and plans for the next couple of months and yours were improving your driving skills and learn to pickle sauerkraut using your grandmother's recipe. Have you managed to make any of these dreams come true? What are some of your personal goals for 2022? Well, I haven´t achieved any of them for 100%. Anyway, my main goal this year is family as I am pregnant. And I assume my driving and cooking skills will come along smoothly with maternity.

2021 in Purple Foundation

2021 in Purple Foundation was a busy year, full of changes, upgrades, wonderful projects and cooperation with our Purple team colleagues. We managed to divide an amazing sum of 5 089 085 Kč (€207 945). Wondering which projects we decided to support this year? Check them out below and send us an email on in case you know of any other projects worth supporting! Linka bezpečí, z.s. Sum donated: 50 000 Kč (€20 041) Linka bezpečí is a helpline for children, parents, grandparents or educators that need help but cannot or are afraid to find it in their immediate environment. Approximately 400 children reach out to the helpline daily.  The purpose of our donation is supporting production of videos - a form of passive counselling that serves as a first aid when a child cannot or  does not want to call the helpline while dealing with one of the addressed topics. The sum covers the costs of the agency which implements the video project; and salaries of the employees of the helpline who carry out this agenda beyond their usual workload. Find out more  here . Dětská Nemocnice Brno Sum donated: 56 680 Kč (€2314) The wonderful doctors from the Clinical psychology and psychiatry ward at  Dětská Nemocnice Brno have started using a brand new Bayley Scale we helped them purchase. The scales are developed to help identify babies and children with developmental delays (i.e. autism) early on and helps assess the five key developmental domains of cognition, language, social-emotional, motor and adaptive behaviour. We hope the tool helps as many children and families as possible and makes the amazing work of the department easier!  Find out more  here . Fakultní Nemocnice Brno Sum donated: 412 247 Kč (€16 831) Let me use this space to thank all the amazing collectives of doctors, nurses and the rest of the hard-working staff in our hospitals - they have been dealing with the pandemic for two years now on top of their regular work and we are so grateful for their services! This is the reason we dedicate a large sum of our budget to hospitals every year.  As all the hospitals deserve to have all the help to take care of their patients available, we decided to purchase four plasma-based air disinfectant machines for the hospital, helping across several wards.  Find out more  here . Klub svobodných matek z.s. Sum donated: 100 000 Kč (€4083) The organization provides financial, material and professional legal assistance to single families. In their helping programs, they aid with food and housing costs, pay for children's lunches in kindergartens and schools, summer camps and Christmas presents. They cooperate with field social workers, shelters and branches of the Labor Office. Our sum will support single-parent families and the Fashion Charity Shop of the organization.  Find out more  here . Program BUDDY Sum donated: 120 000 Kč (€4899) The program provides support to children who cannot grow up in their families. BUDDY employees seek, select and connect volunteers with children from social or foster care. Each child is paired with a volunteer who is offering their time, support, helping hand and guidance.  The sum was used for a recruitment campaign to find new volunteers. Find out more  here . Janus, z. s. Sum donated: 296 000 Kč (€12 085) Janus is an organization helping children and young adults leaving institutional care start their adult life - be it help with accommodation, work, finances, or mental health.  The sum is partially financing the annual lease of the client center which is the background for attendance (outpatient) services and partially financing supervision service which provides care for maintaining the mental health of employees, prevention of burnout and ensuring professionalism and quality of services to clients. Find out more here . Nový Prostor, o.s. Sum donated: 100 000 Kč (€4083) An organization giving people without their own homes a chance to get back on their feet and teach them employment skills through selling a quality magazine.  Our financial contribution supports their new project aimed at professionalization and career advancement of the retailers (introduction of payment terminals at retail outlets, equipment such as work vests, bags on wheels to facilitate the carrying of magazines and incentive rewards in the form of trade vouchers, transport allowances, etc.). The current salespeople will also be employed as instructors to train new employees.  Find out more  here . Impulz, o.z. Sum donated: 25 000 Kč (€1023) Part of organization's mission is to try to bridge the world of people with mental disabilities with the world of mainstream society in a natural way. They train their clients in various skills and employ them in their workshops. The sum will help with material and technical equipment of the workshop, so that the association can continue its operation and thus secure the work of the employees of the workshop.  The bought material will be stearin (material for making candles), new molds, wicks, and similar equipment. If you are looking for some cute gifts for your loved ones, make sure to check their e-shop! Find out more  here . Mezi námi, o.p.s. Sum donated: 245 000 Kč (€10 003) We have been supporting the organization's reading program Přečti between seniors and kindergarten children for three years and enabled them to start connecting these two age groups in Brno and create a social platform beneficial for all the people involved . Our contribution will help the organization run the program in Brno for another year. In 2021, they even started cooperating with MUNI Volunteer center who are helping them recruit more Fairytale grandmas and grandpas! Find out more  here . Zajíček na koni, o.p.s. Sum donated: 100 000 Kč (€4083) Walking alongside the riverside of Vltava in Prague, why not get some coffee at a café that helps people with a handicap get employed! Purple Foundation is a proud supporter of Café AdAstra, a lovely eatery run by organization Zajíček na koni, o.p.s. The 39 employees with a handicap work in the kitchen, behind the bar and as waiters.  The gift from the Foundation helps them pay the salaries of disabled people and their assistants, purchase material for their e-shop products and promote the organization on social networks.  Find out more  here . ParaCENTRUM Fenix, z. s. Sum donated: 165 500 Kč (€6757) The organization helps spinal cord-injured (SCI) people and their families make a safe return to an active life and they have been our trusted partner organization for a long time. The Foundation has decided to support their client rehabilitation program. Kudos to every person working for Fenix that creates a safe space that is there for people in need!  You might recognize Mr Náhlík in the picture - he was the one who visited us in 2020 and offered a wonderful EDU Session sharing his life story. Find out more here . Cesta domů, z.ú. Sum donated: 200 000 Kč (€8166) So many people deal with the need to take care of their terminally ill relatives and loved ones and they are definitely a group of those who need help. Therefore, we decided to support the home hospice Cesta domů, z.ú. that focuses on the often taboo theme of dying. It is a group of professionals who provide education on the topic, lend the tools needed to care for the long-term sick at home and run the hospice and community center themselves.  This time, our donation helped them cover labour costs, protective equipment and publishing activities.  Find out more here . SOS dětské vesničky, z.s. Sum donated: 100 000 Kč (€4083) We are so happy to support the amazing organization SOS Dětské vesničky! They help children at risk and their families, providing anything from food and other everyday necessities, psychological and social help to organizing summer camps.  Helping these families means preparing the children for their future and offering them possibilities for their growth, education and happiness. Our donation covers the financial costs of psychological counseling for children and parents from foster families.  Find out more  here . Dům pro Julii, z.ú. Sum donated: 100 000 Kč (€4083) Taking care of and dealing with the loss of a terminally ill child is something unimaginable for most of us but, unfortunately, there are families for whom this situation is a reality. We have have been supporting the organization for years and this time, our contribution supported financing of field social, therapeutic and other services in families who are clients of the organization. Their stuff are doing such a wonderful and difficult job - not only are the children taken care of, the organization also navigates the tough process of dealing with and mourning the loss for the family.  Find out more  here . Richard levie srdce, o.z. Sum donated: 47 729 Kč (€1950) Riško Fidluš is the sweetest little boy with a diagnosed congenital myasthenic syndrome. He spent a large portion of the year breathing only through a tracheostomy cannula and after its removal, he needed to complete a two-week recovery stay at the Hendi rehabilitation center in Piešťany, Slovakia. We managed to help his family finance the stay where he was be offered a program focused on children with neurological disorders.  Find out more  here . Auto na joystick Sum donated: 50 000 Kč (€2043) We are happy to support innovative projects and ideas that might help tons of people in the long run. Such is the projects Joystick car realized by Róbert Balušík.  The output of the project is adaptation of a car to driving with a joystick instead of a steering wheel for physically handicapped people. The modification of the car will also provide best practices to the target group, ensure homologation in the Czech Republic and Slovakia and the car will be lent to a driving school in the Czech Republic for the possibility of physically disabled people to obtain a driver's license for such type of a car. We are looking forward to seeing the future and success of this project!  Find out more  here. yourchance, o.p.s. Sum donated: 470 000 Kč (€19 189) The program of the organization called Start Right (Začni Správně) helps young people from social or foster care to stand on their own two feet after leaving the care and be able to live a full and independent life. The financial contribution will be used to cover the remuneration of staff working as coordinators in the regions. This activity is a key aid for young people who do not have another trustworthy person with whom to deal with issues related to the start of independent living. Find out more  here. Společnost E Sum donated: 114 000 Kč (€4654) An organization that has been supporting people with epilepsy since 1990 and their main goal is integrating them into society. They have established their own workshop Aranžérie, where they employ them and create beautiful flower decorations and arrangements. We have decided to support the organization by purchasing a car that helps them deliver their decorations and also managed to support the workshop itself. Furthermore, our contribution helped them complete a new  e-shop .  Find out more  here . Základní škola Otrokovice, Komenského Sum donated: 55 275 Kč (€2277) ZŠ Komenského is an extraordinary school teaching pupils with mental or physical disabilities. Its aim is to equip students with basic knowledge, skills and habits needed to achieve the maximum possible degree of independence and social integration according to their physical and mental abilities. When finished, students can apply in the field of social services, for example in a sheltered workplace or social therapy workshops.  Our financial contribution will support the motor and sensory perception of pupils by purchasing the tools for equipping their activity room, such as a swing, trampoline, slide, etc. Find out more here . Společnost pro ranou péči, pobočka Brno Sum donated: 30 000 Kč (€1225) The organization helps families with children who are born with a disability or endangered development - the parents are then more ready and comfortable in their kids' upbringing.  The contribution was used for design and custom production of stimulating aids for the development of vision or other senses and the overall support of psychomotor development of the children.  Find out more  here . Ježiškova Vnoučata Sum donated: 35 000 Kč (€1430) What a beautiful project to support! The purpose of the donation is financial support for the Santa Claus' grandchildren project of the Czech Radio Endowment Fund. The aim is to meet the wishes of seniors in Czech retirement homes, hospitals and specialized centers who, for whatever reason, have lost the interest of their own families and, in addition to attention and experience, also lack material things. You can also help by purchasing or sending gifts of your choosing - oftentimes they are little things that will make the elderly really happy! Find out more  here . Liga vozíčkářů z. ú. Sum donated: 120 000 Kč (€4899) Just like paraCENTRUM Fenix, Liga vozíčkářů is taking care of wheelchair users.  This time, our contribution supported their Sheltered Housing project, specifically adaptation of their flat for sheltered housing for persons with severe physical and combined disabilities in Brno. Sheltered housing is an intermediate stage between trying to live independently in a training apartment and completely independent living with the use of field social services. This model gives people a chance to live as independently as possible outside of institutional care.  Find out more  here . Člověk v tísni, o. p. s. Sum donated: 500 000 Kč (€20 414) Not only are we in Purple Foundation trying to help proactively, we are also working on our reactive and immediate help, which meant discussing helping people affected by the tornado in South Moravia in June as soon as possible. We were happy to have been able to send 500 000 Kč to  Člověk v tísni (an organization helping people in need) to make it easier to cope with the aftermath.  We are still  in awe of the extent of voluntary help - the human empathy shown after the tornado was much stronger than we could have expected!  Find out more  h ere . DOBRÝ ANDĚL, nadace Sum donated: 100 000 Kč (€4083) According to our Purple values, we hand-pick individual, local projects that we feel happy to support. There is one amazing exception, though, and that has been from the very start Dobrý Anděl, an organization who helps families affected by serious illnesses. Our financial support of the organization has already improved lives of 140 families and counting! We are 100% sure that they will make an informed decision and divide the money fairly among families who need it the most.  Find out more  here . Hospic sv. Alžběty o.p.s. Sum donated: 50 000 Kč (€2043) "I'm not exaggerating when I say I couldn't have picked a better place. They are doing an excellent job taking care of me under more than favorable economic conditions." These are the words of one of the patients in  Hospic sv. Alžběty in Brno taking care of 400 patients a year. This time, our donation supported the improvement of facilities for the stay of immobile patients in the hospice and facilities for people with reduced self-sufficiency - completion of the residential part of the garden, pergola equipment, garden furniture, parasols on terraces and replenishment of existing greenery for meetings of patients with their loved ones.  Find out more  here . PURPLE GROUP HELPS  See what we were up to in 2021 below!  Sant Egidio community & SOS dětské vesničky charity collection  As is our yearly tradition, the Purple group have joined forces and supported two organizations - Sant Egidio Community who are collecting  necessary items for homeless people, such as tinned food, hygiene items, clothes, sleeping bags, duvets, etc. and SOS Vesničky - an organization supporting children and families from socially disadvantaged environment. We managed to collect plenty of items for their day-to-day lives as well as arts & crafts materials for the children summer camp. A huge thank you to everyone who joined in and supported our collections! Find out more  here (Sant Egidio) and here (SOS Vesničky). Schizandra garden Add a number of crafty colleagues, a good cause and a great organization team and you have a perfect recipe for a teambuilding!   This year, we helped with finishing touches at the Schizandra garden of  Práh jižní Morava, z.ú. where people with schizophrenia meet up, have workshops and therapy sessions and much more. It was our third and last time at the venue, as it is all done and ready to be serving those who need it soon!  A huge thank you goes to  Dobrokar for organizing this event for us and we will be on a lookout for a project where we can help hands-on in 2022. If you scrolled until this picture, send an email to with the password "Schizandra," the first person to do so wins a little present from PuFo. Find out more  here . Run for Hospic sv. Alžběty, Brno The run for  Hospic sv. Alžběty is slowly becoming our tradition and this year, our Purple team grew a bit and welcomed two young sportspeople - they proudly ran their 600 m in their prams, while the adults section managed to crush their 5.7 and 11.4 km runs like it was nobody's business!  Thank you all for participating and thus helping the hospice build their new wing - it will give the hospice enough space for a daily care unit where families of terminally ill patients can place their beloved and run errands or enjoy some much-needed time off while their loved ones are being taken care of by professionals.  Find out more  here . AND, OF COURSE, A HUGE THANK YOU! To our amazing Purple team. Without their hard work and dedication they show every day, none of this would be even remotely possible.  Let´s see what 2022 brings! Love,  Your Purple Foundation team

Talking with Libor Hoření

“We can't direct the wind but we can adjust our sails” At the age of 17 Libor Hoření founded and successfully ran the largest cooking website in the Czech Republic - - for 12 years. Try and see for yourselves - I am sure it has saved your butt in the kitchen before. More than that, he co-founded the Donio website that helps people raise money through crowdfunding campaigns and most of it subsequently goes to charity. Libor's philanthropic tendencies did not end there - he also invested in the creation of the Nesnězeno application which aims to save as much food as possible from being thrown away. Later on, he took over the non-profit project which offers quality positive newscast designed to brighten our days. Many of you associate him with his magical project Dobrokáva - a café on wheels where coffee was served to passers-by in Brno at Zelný trh in exchange for a good deed. I remember the café fondly from my own experience and am excited and flattered that a couple of years later, Libor made some time to answer a few questions for Purple Foundation. Libor, it is quite fascinating that you decided to take control over your professional life at the age of seventeen and started a website called despite the fact that you knew next to nothing about cooking, as you have confirmed yourself. Has your relationship to cooking changed? Has it grown on you? To be honest, it hasn't really changed. What happened at the time was that I stumbled upon the largest cooking website in Czechia visited by 100,000 people a week and I was thinking that a website about cooking shouldn't be green, that the color doesn't match food, that there could be more attractive pictures and photos of the food, that there was a discussion space missing, etc. Thus, I decided to create such a website. I didn't understand cooking then and I still don't understand until now but, fortunately, I had a bunch of wonderful cooks lending me a helping hand and came to life.   What is your decision-making process in the area of philanthropy based on? What are your criteria for choosing and starting projects? I dare say that I am pretty skilled in thinking out of the box and I can often come up with unique solutions and ideas. Such ideas attract more attention than those people have seen many times already. Things we pay attention to tend to grow, which is why I am trying to start unique projects that gain the attention of people and thus have a huge positive effect. With ready projects, I try to intuitively support those that have the greatest potential impact on as many people as possible. On occasion I get excited about an opportunity to support young skilled people who create even more useful projects, other times I like to support Dobrý Anděl, or, for example, the project where one can arrange therapy online, which I find really useful nowadays… All in all, I tend to decide based on my emotions. Many of us know the Dobrokáva project and I am no exception. Did you come across any memorable good deeds that got stuck in your mind? How did you deal with those enthusiasts who would come for a good deed coffee a bit too often? Every good deed is special, since it might have motivated the person to do even more of them when they had been rewarded by joy and excitement. They might have shared their joy with others and inspire them to do something similar. The funny thing about it is that we might never know now and can only imagine the impact of Dobrokáva. :) If someone happened to visit a bit too much, we told them that usually we hand out one cup of coffee per deed and that we are happy with how many good deeds he had done, but for their next one, we would like to see our favourite good deed completed and that is a confirmation that they had donated blood. If they couldn't donate blood, we asked them, for example, to bring a Nový Prostor magazine or a proof of a real and completed good deed. This managed to keep the swindlers away and left more coffee for those who were serious about our project.  Besides your entrepreneurial and philanthropic activities, you are also lecturing at your alma mater - Newton University in Czechia. What is your subject of choice? What are the values you want to pass on to your students and what type of a teacher would you characterize yourself to be? I am teaching the Business and business planning class, which essentially means I am trying to guide my students through the process of starting their own business - i.e. how to find a business opportunity, how to find out whether the customers are willing to pay for their solutions, how to create a simple business plan or start their first Facebook campaign. I am trying to awaken or strengthen their entrepreneurial spirit which might come useful even beyond their businesses. I am a friendly teacher who is on first-name terms with everyone and will share any experience from my own life.  Is there a particular area of charity and philanthropy that deserves to be recognized and improved? Every human being is trying to survive and have as high a quality of life as possible. Charity for me thus means everything that helps live beings survive and improves the quality of their lives. Right now, I am interested in opportunities to support young and talented students. I would like them to feel appreciated and supported in Czechia and prevent them from taking their talents abroad. These are the young people that will be forming the future of the Czech Republic and if we manage to spot and support the skilled ones, they will be starting really useful projects with great positive impact in the future.   What do you consider your biggest success so far?  Being born to my parents. They have always gifted me with both their advice and freedom to gain my own experience and choose my own path. I inherited plenty of useful skills from them as well.  What, on the contrary, has been the biggest life lesson of yours? It's hard to rate the experiences, but from time to time a project of mine failed and I had to close it, other times someone wanted to take over a company I had built and I had to fight a long and expensive battle to protect it, sometimes a relationship with a person had become a life lesson. I am intentionally trying to learn from every experience and be grateful for it, as it makes me stronger and prevents me from repeating the same mistakes.  How does it feel to be awarded the 2018 Laskavec (Kind-hearted person) award for your Dobrokáva project? I appreciate it enormously. Anytime someone notices the effort of others to be useful, selfless or kind and appreciates it, it generates energy, motivation and inspiration to keep it up. The more kind people there are, the better the world around us.  Philanthropy is a wonderful, but sometimes emotionally (and physically) draining job. What motivates you to keep working in the area? How do you unwind?  Even when doing charity work, I am trying to do things that charge me with positive energy. I am not one of the people who are walking shelter dogs at the weekend, such deeds are not my forte. I rather prefer to find hidden potential in useful projects and then fulfill it using what I'm good at. That is what happened when I took over the NGO (, a news provider who delivers only positive news - success stories, good news from the Czech Republic, scientific breakthroughs, etc. - no violence or disturbing images. It is simply a website whose purpose is to brighten your day. Before I had taken it under my wing, Pozitivní zprávy used to have around 7 thousand readers a month and today we are reaching an incredible several hundred thousand views a month. Pozitivní zprávy offers a variety of topics. Have you ever been in a position to choose the content? What type of content is your personal favourite? We have a team of ten redactors, an editor, a chief editor and our social media experts who create the content. My job is to occasionally send them something I find interesting and brainstorm possible interesting news for our readers together. As for me, I like to follow Czech companies' success stories or, for example, a photo story of ZOO younglings. Do you have any philanthropy plans in the next couple of months?  I am impressed by the Highschooler of the year award who appraises extracurricular high school activities. They do not necessarily need to be business activities - success stories in areas such as science, art, etc. are noticed and the talented highschoolers are offered support. This is a type of charity I would like to support more. :)    

Interview with Ms Jirglová of Mezi Námi

Ms Jirglová, could you briefly introduce the Mezi Námi (Between Us) project? Mezi Námi is a non-profit company whose mission is to interconnect generations. The goal is for them to get to know each other, pass on energy, joy and knowledge and gain mutual respect. What is the story that led you here and how long have you been operating as a non-profit? The idea came from our children, when their kindergarten teacher organized an event with a retirement home. We were sorry that such activities would not happen again, which led to a meeting of a few interested people and thus the organization was established. Last year, we celebrated its 7th birthday. After the first meetings within the Povídej (Talk) program in 2015, the Přečti (Read) program was added. Our seniors started visiting children in kindergartens and primary schools and reading fairytales for them and gradually created a fairytale grandmas and grandpas club. Are there any specific conditions for seniors to participate in the Přečti program? Our seniors should be enthusiastic and have a good relationship with children. For most of them, this is their first experience with volunteering and they need to be appreciated and supported. It goes without saying that there are conditions of medical fitness and criminal integrity. In addition, everyone must pass our Reading Techniques course guaranteeing the quality of the program. The most important thing, however, is their belief and desire to do something useful for the society. Enjoying the fact that children are looking forward to seeing them and being someone special to them - a fairytale grandma or grandpa. Do you organize any other activities besides Přečti? Could you tell us more about them? In Mezi Námi, we try to connect generations in several programs. As part of the Povídej program, children from kindergartens or primary schools regularly meet grandmas and grandpas from retirement homes and clubs for the elderly throughout the Czech Republic. Together they participate in regular meetings, which have a varied content of activities (together they craft, sing, dance, play sports, etc.). The meeting also includes storytelling, sharing experiences and celebrations of various holidays. We have already managed to connect 160 intergenerational groups throughout the Czech Republic. The Help (Pomáhej) program was established in 2019 and its goal is to reward seniors who wish to be useful in kindergartens and schools beyond the scope of reading or creating together. They can become a helping force or staff in kindergartens where they otherwise act as volunteers. The Education (Vzdělávání) program - its goal is to help everyone who wants to participate in intergenerational activities not only in the Czech Republic. As a part of European cooperation, we offer an educational program for coaches to prepare and lead intergenerational activities. We also regularly organize conferences dedicated to intergenerational activities and best practices sharing. We offer a seminar accredited by the Ministry of Education, Youth and Sports to teachers who want to participate in intergenerational activities. Additionally, we organize seminars, workshops for our reading seniors and they also have the opportunity to use personal therapy. Intergenerational workshops are another type of our events. Children passing by can stop by our fairytale tent to craft a little with our seniors at various cultural or community events in the cities and see what an intergenerational meeting looks like. Is there any aspect of your initiative you did not expect at the beginning that pleasantly surprised you? We are still pleasantly surprised by the great interest of other organizations in embarking on intergenerational activities. I always admire the commitment and amazing energy of all those involved in the programs - my colleagues, volunteers from the ranks of teachers and activation staff of senior facilities and reading seniors. It feels amazing that the atmosphere we manage to set at the individual events of the program inspires their participants to further activities. Suppose I am a kindergarten principal and interested in Mezi Námi - what steps do I need to take for the children in my kindergarten to have their own fairytale grandma / grandpa? The only thing you need to do is pick up your phone and call Mezi Námi, or send an email. :-) The Přečti program coordinator will provide all the information. They will then start the process of finding a reading senior, contractual sponsorship with your organization, introduction of a fairytale grandma or grandpa, the first reading, and establishing it a regular activity. And now the other way around - what if I want to involve seniors from a retirement home where I work as a director, for example? In both cases, the easiest way is to contact us. If it's for the Povídej program, we can create an intergenerational group together and involve all the seniors from a retirement home at once. If one of your clients wishes to read, that’s great, too. We shall find a nearby kindergarten and discuss the logistics. Is there a way to support your organization? There are several ways, from promotion and sharing of ideas of intergenerational activities, involvement as a voluntary group coordinator, becoming a reading senior or with a material or financial gift that helps keep the whole organization running and expanding our programs throughout the Czech Republic. What has been the most difficult part of developing the project? What were the biggest obstacles you encountered? I am happy to say that we have been doing quite well so far. Step by step, we are building something we can be proud of. The biggest obstacle was probably the fact that our programs evolved into a nationwide organization and it was necessary to set up a firm structure in the organization after the initial enthusiasm and sharing all the tasks within a small team. The great prosperity forced us to divide our powers and ensure that everything runs as it should, since there are now 160 intergenerational groups in the Czech Republic and together we take care of more than 150 reading seniors. We are still growing and trying to spread the message that representatives of all generations, even the oldest ones, still have a lot to pass on to others. Is there a story you like to remember from your history with Mezi Námi? Experiences and smiling or touching moments appear at every meeting. I like the seniors' conversations with kids, such as when a little boy boasted to his fairy grandma that he had lost a tooth and she smiled and said that the day before yesterday she lost one too. :-) Or the time our reading grandma proudly boasted that her children had told her she didn't even look like a grandmother. She was excited as no one had flattered her like this for a long time. I am also happy for the story of our reading grandpa who had found himself caught in serious life problems and homelessness. Thanks to his regular attendance at the kindergarten, he discovered meaning in his life. There are a lot of stories and I am glad that every day, thanks to our intergenerational meetings, more and more are being experienced. What was establishing Přečti program in Brno like and how is it doing today? Two years ago, thanks to a financial gift from the Purple Foundation, we managed to successfully establish the Club of Fairytale Reading Grandmas and Grandpas in Brno and introduce the first senior volunteers to the participating kindergartens. After a great start and involvement of the first 13 volunteers came the pandemic period. Despite difficult times, we managed to keep the existing volunteers and involve some of them in an online version of the program. We recorded Video Tales for the children which you can find on our Mezi Námi YouTube channel. More and more seniors are ready to participate and the only thing we are now waiting for is the final lifting of COVID-19 measures in kindergartens. We are also working to involve more kindergartens and believe that our program coordinator and the newly established cooperation with the volunteer center of Masaryk University will successfully enhance what has been built so far and the Brno Club will continue to grow. How did your organization deal with the pandemic? Were there any struggles to overcome? It was all new to us. We were constantly adapting and looking for new ways of intergenerational connection. In the spring, during the first wave of the pandemic, we prepared a Pohádka pro radost (Fairytale for joy) project as a reaction to the complete isolation of seniors in retirement homes. The children painted pictures that we printed out and delivered to all clients of senior facilities (15,000 seniors). The Czech Television also joined the project with their UčíTelka program. In the months afterwards, the Radost na dálku (Long-distance joy) program was running. The children sent crafted products and gifts to seniors through the coordinator, in order to maintain the established relationships, and we also supported virtual activities. We sang with the children under the windows of retirement homes, painted on the sidewalks, or built snowmen in the winter. Every month, we prepared a monthly fairytale intergenerational activity called "Activity of the Month" with the possibility of participating in a Fairytale Competition. And thus, seniors were crafting in their homes, children in their kindergartens and exchanged and sent their works of art to each other through our coordinators. We also met during our online meetings via video conferencing, and kindergartens and homes filmed some video greetings. We showed the world that where there is a will, there is a way. I like the motto of one of the participating kindergartens - "distance is not the enemy of a friendship" – it shows that the intergenerational friendship of children and seniors built in the programs, on the contrary, became stronger during the challenging times. For now, however, we cannot wait to meet in person again!

Our Team - Krištof

Krištof, what is your position in the company? I currently perform two functions in Purple Technology - I am a team leader of the Global Operations team and, within the FinTech department, I take care of the technical side of our partners' business infrastructure (it sounds complicated and difficult to explain, I know:)). Simply put, I try to lead people and at the same time solve technical problems associated with our clients' servers and systems. How did you get into charity work and are you proud of any accomplishments in this area? From an early age, I was led by my parents to help people who are worse-off than me or have different kinds of problems that I can help them deal with. It was, therefore, a natural thing for me and I try to keep it up as an adult, too - I firmly believe that it will last until the end of my days, because it gives me a sense of fulfillment. I don't know if accomplishments is the right word here - for me, success is when I manage to help people wherever and whenever needed. The deeds themselves do not have to be heroic at all - oftentimes even insignificant things or details have a great effect for and a huge meaning to the other party. What do you like to do in your free time? In my free time I like to do sports, I read about various interesting things worldwide, I study, I like to go to nature and spend time with friends. When I need to relax after a hard day, I prefer to play some music, play the guitar and sing in the shower, which is the ultimate way to unwind for me. What is your role in and what are you looking forward to in Purple Foundation this year? Like some of my other colleagues in the Foundation, I look for and collect ideas for new projects where we as an organization can help from people around me and maintain relationships with projects that are already under our wings. This year, I have been most pleased about the fact that we started helping inwards as well, i.e. our colleagues. I am also very happy about the Dům pro Julii project who managed to gain financial support of the city of Brno. What are your personal life projects you have planned for the foreseeable future? I would like to do about a million things, but, unfortunately, I don't have that much spare time. Of the short-term goals, I would definitely like to fulfill my dream and visit one of the Nordic countries I have not been to yet. I would also like participate in the Fjällräven Classic trek, so we'll see when the current covid situation allows it. A super short-term project is to finally have a beer in a beer garden.:)

Our Team - Dana

Dana, what is your position in the company? I am the Purple Foundation coordinator, meaning I take care (with my amazing PuFo team) of its projects, events and workshops, cooperation with our whole Purple Team, spreading awareness of many issues, social media and much more. Sometimes I get to take a picture with a giant cheque, pet assistant dogs or do an interview with myself. :) How did you get into charity work? I have been raised up to help others since I can remember, but I started being initiative during my university studies. I taught children from disadvantaged social background, collected waste from natural sites, volunteered in a dog shelter, organized collections for shelters, etc. Helping others is as natural to me as breathing and I have my wonderful mum to thank for that.  What do you like to do in your free time? I love literature, dancing in the privacy of my flat, taking care of my plants, spending time with my wonderful friends, doing embroidery, taking care of animals, I love cable cars and beautiful views and, of course, watching my guilty pleasure series on Netflix, which currently means Glee and Bridgerton. What are you looking forward to in Purple Foundation this year? The project I was looking forward to most was probably an EDU Session about living with depression for our colleagues and some of our friends from other organizations. It is beautiful to watch the impact it had on the viewers. Other things are finally visiting a reading of Mezi Námi, where senior people get to read, talk and craft with kindergarten children. I also wish to visit our friend organizations in Prague that I haven’t seen in a long time or see which educational projects we support this year. I can’t wait to see our new website we are planning. There are just too many projects to name and plenty of amazing things on the schedule for us.  What are your personal life projects you have planned for the foreseeable future? I have been focusing mostly on improving my mental and physical health, which is going to be a long road, but so worth it! I would like to stop shopping uncontrollably, which has become my number one hobby during quarantine, I want to go to nature more often, cook more often and take more dogs for walks. 

We happily accept suggestions for organizations in need of help.

Feel free to contact us at

Purple Foundation

Masarykova 410/26
Brno, 602 00
Czech Republic

+420 725 897 558
IČ: 07316917